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Managing in Troubled Times Case Study
Case Title:
YKK - Countering the Counterfeit Dragon
Publication Year : 2005
Authors: Ms. Shruti Khatri, Prof. Dhananjay Keskar
Industry: Home Appliances and Personal Care Products
Region:Japan
Case Code: TRT0048P
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
YKK is the largest manufacturer of zippers and fastening products in the world. The company though remains almost unknown because of the nature of its product which forms a very small part of the final product. This case discusses the brand YKK, its operations, and the counterfeit problem faced by the company. Counterfeiting became a serious problem for YKK since it caused financial losses and also adversely affected its brand image. The case focuses on the measures undertaken by YKK to prevent counterfeiting and increase the awareness of its brand.
Pedagogical Objectives:
- To discuss the counterfeit problems faced by YKK and the effects it had on the company’s finances
- To discuss the strategies adopted by YKK to overcome the problem and spread awareness about its brand.
Keywords : YKK; Zipper Manufacturing Industry; Managing in Troubled Times Case Study; Counterfeit Zippers; Japan; Zipper; Fastening Products
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